Ecopetrol logró ingresar al top 10 de las compañías más valiosas de Latinoamérica. Según un informe de Brand Finance, el valor de marca de Ecopetrol aumentó significativamente un 49%, alcanzando los US$4.100 millones. La empresa petrolera estatal colombiana subió ocho puestos en el ranking y se posicionó como la quinta compañía más valiosa de la región. Brasil y México lideran el ranking por número de empresas en el top 10, y los sectores dominantes son la banca, las cervezas y el retail. Otras compañías destacadas en la lista incluyen Pemex, Claro y MercadoLibre.
| Marca | Posición | Posición Previa | Valor de Marca ($M) | Valor Previo de Marca ($M) | Calificación | Calificación Anterior | País | |
|---|---|---|---|---|---|---|---|---|
|
|
Corona | 1 | 1 | 7027 | 5822 | AAA+ | AAA- | México |
|
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Itau | 2 | 3 | 6602.55 | 5064.67 | AAA- | AAA- | Brasil |
|
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Claro | 3 | 4 | 5451.54 | 4656.58 | AAA- | AAA- | México |
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Pemex | 4 | 2 | 5193.84 | 5548.58 | AA- | AA | México |
|
|
Ecopetrol | 5 | 14 | 4092.52 | 2754.38 | AAA- | AAA- | Colombia |
|
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Modelo Especial | 6 | 9 | 3907 | 3365 | AAA- | AA+ | México |
|
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Bradesco | 7 | 8 | 3820.29 | 3907.54 | AA+ | AA+ | Brasil |
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MercadoLibre | 8 | 13 | 3773.69 | 2778.73 | AAA+ | AAA- | Argentina |
|
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Banco do Brasil | 9 | 5 | 3662.38 | 4040 | AA+ | AAA- | Brasil |
|
|
Petrobras | 10 | 11 | 3617.37 | 3011.74 | AAA | AAA- | Brasil |
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Bodega Aurrera | 11 | 10 | 3456.63 | 3034.93 | AAA- | AAA | México |
|
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Bacardi | 12 | - | 3138.17 | - | AAA | - | Bermuda |
|
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Cemex | 13 | 15 | 2839.55 | 2346.34 | AA | AA | México |
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Telcel | 14 | 12 | 2825.28 | 2943.83 | AAA | AAA | México |
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Caixa | 15 | 7 | 2722.79 | 3954.27 | AAA- | AAA | Brasil |
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Vale | 16 | 17 | 2556.27 | 2228.18 | AA | AA- | Brasil |
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Natura | 17 | 18 | 2436.2 | 2085.39 | AAA+ | AAA | Brasil |
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Skol | 18 | 16 | 2355 | 2320 | AAA | AAA | Brasil |
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Bimbo | 19 | 19 | 1960.97 | 1801.41 | AAA- | AAA- | México |
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Victoria | 20 | - | 1960 | - | AAA | - | México |
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Arch Capital | 21 | - | 1859.54 | - | AA- | - | Bermuda |
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Everest Re | 22 | - | 1805.12 | - | AA- | - | Bermuda |
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Brahma | 23 | 24 | 1673.46 | 1377.48 | AAA+ | AAA | Brasil |
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Vivo | 24 | 22 | 1525.29 | 1491.62 | AA+ | AAA- | Brasil |
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Empresas Copec | 25 | 21 | 1503.67 | 1517.96 | AA- | AA- | Chile |
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OXXO | 26 | 25 | 1469.59 | 1355.02 | AA+ | AA+ | México |
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Tecate | 27 | 26 | 1454.81 | 1228.08 | AAA | AA | México |
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Sadia | 28 | 27 | 1444.65 | 1211.06 | AAA- | AAA- | Brasil |
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Don Julio | 29 | 33 | 1374.6 | 933.38 | AAA | AAA | México |
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Banorte | 30 | 20 | 1337.19 | 1758.05 | AA+ | AAA- | México |
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Bancolombia | 31 | 23 | 1312.07 | 1486.63 | AA- | AA- | Colombia |
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Raizen | 32 | - | 1256.97 | - | A | - | Brasil |
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Magalu | 33 | 42 | 1240.1 | 765.83 | AAA- | AA+ | Brasil |
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Athene | 34 | - | 1152.95 | - | A | - | Bermuda |
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Banco de Chile | 35 | 28 | 1135.23 | 1150.7 | AA+ | AA+ | Chile |
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LATAM Airlines | 36 | 31 | 1116.89 | 1012.77 | AA+ | AA+ | Chile |
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Antarctica | 37 | 36 | 1073.86 | 872.71 | AAA | AAA- | Brasil |
|
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Assaí Atacadista | 38 | 66 | 1055.73 | 490.14 | AAA- | AA- | Brasil |
|
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Captain Morgan | 39 | - | 1055.67 | - | AA+ | - | #N/A |
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Banco de Bogot√° | 40 | 29 | 1053.69 | 1089.07 | AA+ | AA+ | Colombia |
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Lojas Americanas | 41 | 39 | 1018.18 | 808.97 | AAA | AAA- | Brasil |
|
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Casas Bahia | 42 | - | 1016.31 | - | AAA- | - | Brasil |
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Chedraui | 43 | 32 | 1009.15 | 984.29 | AA | AA | México |
|
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GrupoMexico | 44 | 43 | 1008.66 | 757.66 | AA- | A+ | México |
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Telmex | 45 | 30 | 915.59 | 1049.91 | AA+ | AAA- | México |
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Axis Capital | 46 | - | 914.45 | - | A+ | - | Bermuda |
|
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Atacad√£o | 47 | 73 | 906.94 | 429.79 | AAA- | AA- | Brasil |
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Hiscox | 48 | - | 891.09 | - | AA+ | - | Bermuda |
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Marfrig | 49 | 45 | 868.01 | 702.85 | AA- | AA- | Brasil |
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Liverpool | 50 | 54 | 861.19 | 575.26 | AAA | AA+ | México |
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|
Entel | 51 | 48 | 840.82 | 669.42 | AAA- | AAA- | Chile |
|
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Jose Cuervo | 52 | 50 | 839.17 | 617.32 | AAA- | AA- | México |
|
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Allied world | 53 | - | 821.64 | - | AA | - | Bermuda |
|
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Viterra | 54 | - | 812.07 | - | A | - | Brasil |
|
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Globant | 55 | 51 | 805.54 | 614.5 | AA | AA | Argentina |
|
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Embraer | 56 | 41 | 799.76 | 785.38 | AA- | AA- | Brasil |
|
|
Itambe | 57 | 37 | 796.76 | 865.82 | A | A | Brasil |
|
|
Soriana | 58 | 49 | 780.62 | 657.98 | AA+ | AA- | México |
|
|
Rede D'Or | 59 | - | 774.59 | - | AA- | - | Brasil |
|
|
Banco del Estado de Chile | 60 | 38 | 727.71 | 819.66 | AA+ | AA+ | Chile |
|
|
Falabella | 61 | 56 | 725.41 | 558.01 | AA | AA | Chile |
|
|
Davivienda | 62 | 44 | 714.65 | 727.99 | AAA- | AAA- | Colombia |
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Ipiranga | 63 | 57 | 695.15 | 554.01 | AAA | AAA- | Brasil |
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Lazard | 64 | - | 693.96 | - | A+ | - | Bermuda |
|
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Televisa | 65 | 40 | 658.49 | 800.96 | AAA- | AAA- | México |
|
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Aguila | 66 | 34 | 653.53 | 930.13 | AAA | AAA- | Colombia |
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Lala | 67 | 64 | 643 | 508.64 | AAA | AAA | México |
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Dos Equis XX | 68 | 60 | 638.5 | 535.05 | AAA- | AA | México |
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Sodimac | 69 | 59 | 618.52 | 545.07 | AA- | A+ | Chile |
|
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YPF | 70 | 72 | 616.94 | 442.32 | AA+ | AA | Argentina |
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Localiza | 71 | 84 | 603.37 | 373.18 | A+ | A+ | Brasil |
|
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Banco Galicia | 72 | 53 | 596.5 | 576.01 | AAA- | AAA- | Argentina |
|
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Suzano | 73 | 63 | 594.98 | 511.7 | A+ | AA- | Brasil |
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Braskem | 74 | 52 | 592.5 | 584.28 | AA | AA- | Brasil |
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Oi | 75 | 75 | 582.77 | 425.37 | AA | A+ | Brasil |
|
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Klabin | 76 | - | 563.94 | - | AA | - | Brasil |
|
|
Del Valle | 77 | 69 | 560.32 | 449.88 | AAA | AAA | México |
|
|
BTG Pactual | 78 | 95 | 539.9 | 353.03 | AA- | AA | Brasil |
|
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Jumbo | 79 | 87 | 536.74 | 369.48 | AA | AA- | Chile |
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Gerdau | 80 | - | 534.32 | - | A | - | Brasil |
|
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Marinela | 81 | 71 | 509.9 | 443.99 | AA+ | AAA- | México |
|
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BCI | 82 | 58 | 506.97 | 549.82 | A+ | AA- | Chile |
|
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Renner | 83 | 76 | 506.52 | 419.2 | AAA | AAA | Brasil |
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Nubank | 84 | - | 495.95 | - | AAA | - | Brasil |
|
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SCC | 85 | 96 | 491.55 | 347.27 | A+ | A+ | Peru |
|
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Nova Schin | 86 | 78 | 490.44 | 413.02 | AA+ | AA- | Brasil |
|
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Pilsen | 87 | - | 485.14 | - | AA | - | Paraguay |
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Globo | 88 | - | 480.56 | - | A | - | Brasil |
|
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Sigma Alimentos | 89 | 55 | 478.82 | 558.61 | AA- | A+ | México |
|
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Gamesa | 90 | 35 | 478.8 | 886.46 | AAA | AAA- | México |
|
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BCP | 91 | 47 | 473.35 | 669.93 | A | A+ | Peru |
|
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Popular | 92 | 86 | 473.19 | 370.58 | A+ | A+ | Puerto Rico |
|
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Izzi | 93 | 61 | 470.49 | 525.09 | AA+ | AAA- | México |
|
|
Inbursa | 94 | 80 | 453.42 | 398.69 | AA+ | AA+ | México |
|
|
Unidas | 95 | - | 451.9 | - | A+ | - | Brasil |
|
|
Ternium | 96 | 74 | 450.47 | 425.46 | A+ | A | México |
|
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Xp Inc | 97 | 79 | 449.48 | 405.8 | A | A | Brasil |
|
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Ciel | 98 | - | 448 | - | AAA+ | - | México |
|
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SmartFit | 99 | - | 442.32 | - | A- | - | Brasil |
|
|
Sol | 100 | 81 | 439.03 | 389.2 | AA+ | AA | México |
